Quiz: What Type of Photography Does Your Brand Need?

Welcome to the ultimate quiz to figure out what type of photography best suits your brand! Whether you’re a growing business, an influencer, or an industry expert, you need the right visuals to connect with your audience. Let’s get started and find out what type of photography will elevate your brand. Ready? Let's go!

1. What’s the first thing people should feel when they see your brand?

1. Classy and professional, like they’ve just entered a luxury hotel lobby.

2. Warm and approachable, like a friendly neighbor bringing fresh-baked cookies.

3. Energetic and creative, like they’ve walked into a cool new art exhibit.

4. Trustworthy and reliable, like your best friend who always has your back.

2. Which of the following best describes your business?

1. High-end, catering to clients who value quality over quantity.

2. People-focused, where relationships matter as much as the product.

3. Product-driven, where the “thing” you sell is the star of the show.

4. Personal, because your face is the brand.

3. How do you typically interact with your customers or clients?

1. Through formal presentations, proposals, and pitch decks—impressions matter!

2. Face-to-face meetings, events, and casual get-togethers.

3. Online shopping, unboxing experiences, and product launches.

4. Social media posts, video calls, and online chats where you’re front and center.

4. When it comes to the vibe of your brand’s visuals, what’s your goal?

1. Polished and professional, because I’m catering to high-end clientele.

2. Authentic and relatable, so people feel connected to me and my mission.

3. Bold and eye-catching, because I want my product to stand out from the crowd.

4. Clear and approachable, because I need people to recognize me right away.

5. What’s your favorite compliment about your brand?

1. “You always seem so polished and put together!”

2. “I feel like I’ve known you for years, even though we just met!”

3. “Your product is exactly what I needed—thank you for making it!”

4. “You’re so genuine and authentic online. It’s like I’m talking to a friend!”

6. Where do you see yourself sharing the majority of your brand photos?

1. On a website or in print—where I need to look sharp and professional.

2. On social media—people want to see the real me and what I do day-to-day.

3. On e-commerce platforms—my product needs to look irresistible online.

4. On LinkedIn, speaker bios, and interviews—anywhere people need to recognize me.

7. What’s the biggest challenge you face with your current branding?

1. My visuals don’t reflect the high-end quality of my brand.

2. I don’t feel like my photos capture my personality or values.

3. My product looks great in person, but it’s hard to show it off in pictures.

4. I don’t have enough professional-looking photos of myself for my marketing.

8. If you had a personal slogan, which one resonates the most?

1. “Excellence is in the details.”

2. “People over profits, always.”

3. “Products that speak for themselves.”

4. “I am my brand.”

Grading Scale

Now, tally up your scores based on the numbers you selected for each question!

• Mostly 1’s:
  You need Overall Branding Photography. You’re going for sophistication and polish, and you need high-quality, professional photos that reflect the luxury or upscale nature of your business. These visuals will help elevate your brand to reflect the excellence you deliver.

• Mostly 2’s:
  Lifestyle Photography is your key! You want to tell a story and show off the heart behind your brand. Photos of you in action, whether it’s interacting with clients or showing behind-the-scenes moments, will help build that connection. Think authenticity meets style.

• Mostly 3’s:
  Time to focus on Product Photography! Your products are the stars, and they need the spotlight. Whether it’s crisp, detailed images for an online store or creative, attention-grabbing shots for social media, product photography will help you stand out and showcase what makes your offerings unique.

• Mostly 4’s:
  You’re in need of Professional Headshots. Your face is your brand, and having updated, professional photos that show you in the best light is essential. Whether you’re speaking at events, being interviewed, or just posting online, high-quality headshots will help you build that recognizable, trustworthy image.

Bonus Tip: If you’ve got a mix of answers, it sounds like your brand needs a blend of all these photography types! A good photographer (wink, wink) will be able to balance everything, so you can have a cohesive, stunning portfolio that matches every side of your business. Whether you need a sharp headshot, a lifestyle shoot, or stunning product images, it’s all about telling your brand’s unique story. Let’s make it happen!

Ready to get started with your photos? Contact me and let’s chat!

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